Walt Disney Company in India and UTV Motion Pictures has announced a creative unions to work together to produce slabs of the Disney brand and Disney films aimed at family audiences. UTV will share creative responsibility for the films and UTV will be managing the production, marketing and distribution.
"Together with UTV, our goal is to produce movies that have a direct link with a dynamic and growing audience and India, which embodies the values of marks Disney - optimistic, fun, entertainment and emotional significance for the whole family," said Mahesh Samat, managing director, The Walt Disney Company India Pvt. Ltd. "From television to online game publishing and studios, we focus on developing their own stories, characters and experiences that reach the heart of the community."
"Together with UTV, our goal is to produce movies that have a direct link with a dynamic and growing audience and India, which embodies the values of marks Disney - optimistic, fun, entertainment and emotional significance for the whole family," said Mahesh Samat, managing director, The Walt Disney Company India Pvt. Ltd. "From television to online game publishing and studios, we focus on developing their own stories, characters and experiences that reach the heart of the community."
Ronnie Screwvala, CEO UTV said. "I believe this is the strategic initiatives that further strengthen its relationship with Disney This is a wonderful confirmation of UTV, who loves entertainment global brands like Disney have confidence in our creative and commercial opportunities and we welcome this union co-production that offers a combination of UTV and Disney will India offers content that is very diverse audience in the language and genre films .. "
creative collaboration with Disney's UTV-better define its position in the Indian market, where local production is very important and also complement the fast-growing Disney-branded businesses. In 2006 the company bought Hungama TV, the children of India's leading's television channel of India, and take ownership stake in media company UTV Software Communications Limited, which then increased in 2008, enables both companies to enhance the shared experience and global reach scale in India.
"Our relationship with UTV has brought the creative achievements of our listeners to expand relations in film production is a natural extension that we are very pleased .. Today's announcement combines unparalleled commercial success and artistic UTV with the best tradition of Disney stories and establish a global franchise," said Samat.
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