Priyanka Chopra's '7 Khoon Maaf' mightiness not be a blockbuster but the picture has certainly recovered its money. So far the Vishal Bhardwaj-directed movie has attained Rs.28 crore from its start period box staff collections and star and additional rights. The thriller nigh an uncontrollable serial-husband-killer outgo Rs.22 crore, including money spent on publicity and publicizing.
Released with 786 prints, its maiden weekend group was Rs.13 crore. Overseas collections accounted for Rs.2 crore, the penalisation and equipment rights got it Rs.11 crore and housing video and else sources brought in Rs.2 crore.
"'7 Khoon Maaf' has worked comfortably for us commercially due to a compounding of choky production budgeting, optimised spending on prints and packaging and a pre-sales strategy that helped us to de-risk the record via sales of domestic recording, sound, follower and showy rights justified before the vent," Siddharth Roy Kapur, CEO, Move Pictures UTV, said.
Supported on Ruskin Security's 'Susannah's Digit Husbands' the show tracks the tarradiddle of a bonnie vulnerable fille, Susanna Anna-Marie Johannes (Priyanka), who ends up marrying heptad present tailing the wrong and mysterious deaths of her pathetic husbands. In the pic, Priyanka's reference ages from 20 to 65 eld.
"The response to the shoot was saintly at the weekend with 78 proportionality residency, although it dropped to 40 percent on Mon," said Amit Awasthi, senior trainer (Programming and Operations) Change Cinemas.
"The ordinal half of the cinema is unputdownable but in the ordinal half it becomes dragging. But Priyanka's activity is being real satisfying," he intercalary.
Yogesh Raizada, corporate juncture (Cinemas) of Movement Cinemas said every mortal in the wrapping had bestowed of their optimum.
"Priyanka is fantabulous in the picture, Irrfan Khan and Annu Kapoor are illustrious for their playing prowess, Apostle (Ibrahim) has correct stature in the flick. All in all, everyone has acted fit in the enter. Since it's a dusky shoot, kin audiences are modify. The acquiring was 60-70 proportionality over the weekend," he said.
Multiplex audiences are appreciating the wrapper, but sole cover audiences are not viewing overmuch ebullience.
"Multiplex audiences are liking the medium but the single protection audiences are fair fair, mainly because kin audiences are devalue. With 'Tanu Weds Manu', a comedy, emotional Fri, the flick is definitely exploit to bear a hit," said a publication from PVR.
Released with 786 prints, its maiden weekend group was Rs.13 crore. Overseas collections accounted for Rs.2 crore, the penalisation and equipment rights got it Rs.11 crore and housing video and else sources brought in Rs.2 crore.
"'7 Khoon Maaf' has worked comfortably for us commercially due to a compounding of choky production budgeting, optimised spending on prints and packaging and a pre-sales strategy that helped us to de-risk the record via sales of domestic recording, sound, follower and showy rights justified before the vent," Siddharth Roy Kapur, CEO, Move Pictures UTV, said.
Supported on Ruskin Security's 'Susannah's Digit Husbands' the show tracks the tarradiddle of a bonnie vulnerable fille, Susanna Anna-Marie Johannes (Priyanka), who ends up marrying heptad present tailing the wrong and mysterious deaths of her pathetic husbands. In the pic, Priyanka's reference ages from 20 to 65 eld.
"The response to the shoot was saintly at the weekend with 78 proportionality residency, although it dropped to 40 percent on Mon," said Amit Awasthi, senior trainer (Programming and Operations) Change Cinemas.
"The ordinal half of the cinema is unputdownable but in the ordinal half it becomes dragging. But Priyanka's activity is being real satisfying," he intercalary.
Yogesh Raizada, corporate juncture (Cinemas) of Movement Cinemas said every mortal in the wrapping had bestowed of their optimum.
"Priyanka is fantabulous in the picture, Irrfan Khan and Annu Kapoor are illustrious for their playing prowess, Apostle (Ibrahim) has correct stature in the flick. All in all, everyone has acted fit in the enter. Since it's a dusky shoot, kin audiences are modify. The acquiring was 60-70 proportionality over the weekend," he said.
Multiplex audiences are appreciating the wrapper, but sole cover audiences are not viewing overmuch ebullience.
"Multiplex audiences are liking the medium but the single protection audiences are fair fair, mainly because kin audiences are devalue. With 'Tanu Weds Manu', a comedy, emotional Fri, the flick is definitely exploit to bear a hit," said a publication from PVR.
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